Welcome to the Six Towns of Staffordshire. Please strap in and settle
down comfortably as the path may be a little rough at times. As we examine the Potteries
closer it is only fair to caution the traveller that this is a long journey, especially
when we put Longton under scrutiny.
The Master Potter stamped North Staffordshire onto the Global Map in
bold capitol letters. It is only fitting that the unknown Master heads this page. As we
will see, many skills and industries forged the Potteries but the tag wasn't gained
without cause and Stoke-on-Trent owes its fame to these masters of the wheel, the
decoration and the kiln.
In times of great recession within the industry, it is fair to say that
less people world wide have heard of The Potteries and its famous ware, but many web sites
exist paying tribute to this heritage. The author wishes only to humbly add to this honour.
So choose a town from the tags on the left hand side of your screen and
let's begin our epic trip together. I have ordered them by virtue that Stoke offers its name
to the City. Hanley is the City Centre. Burslem is the mother town where industry began
globally, not just in Stoke. Tunstall is the close kin to Burslem. Fenton should not be last
as this is unfair after Bennett's slight. Humbly, I offer my hometown last, but not so
humbly, its content is vast compared to the others. Whichever you choose first, I hope the
journey enriches your day.
The component town now always referred to as Stoke is truly called
Stoke-upon-Trent and was formed during January of 1874 from the constitute towns of Stoke,
Penkhull and Boothen as an Independent Borough. Stoke was an active town in itself before
this time and earned its place in records of the early history of the Potteries. Bennett
called Stoke Knype in his annals which is perhaps less obvious than some of the towns. The
author has seen reference to Stoke being on a navigable river which helped its growth but
as stated in another part of this web site, although the Trent becomes an impressive river
as it courses its route to the sea, here at Stoke it is shallow and totally unsuited to
transport use in any form. Indeed the river's source is very close by.
Stoke's opulence is evident in the many fine houses that occupy the town,
Penkhull and Hartshill (links Stoke to Newcastle-under-Lyme). Indeed the town has extensive
wharf facilities on the Trent & Mersey Canal with large adjacent warehousing. It was in Stoke
that the Pottery industry moved into technology as the first ever steam engine used to grind
flint for the potters was commisioned here. But lets step back slightly and examine the roots.
The Parish of Stoke-upon-Trent was very well established by the time the
Borough was formed and stretched way beyond the boundaries of the Borough. In fact around
two thirds of the Potteries district fell into the Parish boundaries of this market town.
When Federation was issued, this status as the Potteries Parish Town earned it the honour
of becoming the City's namesake. An Act of Parliament in 1807 reduced the Parish and
separated the district into smaller parts.
Another consideration was the fact that the main transport links had
already established themselves in the surrounding area. As said earlier in the article,
Stoke had extensive and impressive wharf areas on the canal system and the main Railway
Station and Goods Yard for the Potteries was established near to a large wharf where the
canal and Railway share a common course through the town.
The Trent & Mersey Canal - circa 1950
After the British Parliament issued the Poor Law Amendment Act in 1834
the Parish formed its own Union and by 1841 the membership totalled almost 48,000. This
was a large Parish and at its centre was the impressive Gothic style Church of
St Peter ad Vincula. Built between 1826 and 1829 in the grounds of the old Saxon Church,
this distinctive building is still active as the seat of the Church of England in the
town. Ruins of the Saxon style brick building still sit in the grounds.
Stoke was rich in pottery manufacturing with many producers of
fine china and earthenware products. Most notable are Spode and Minton.
In 1797 Josiah Spode II inherited the family business and right up to
his death in 1827 he introduced a wide variety of innovative ware in Stoke. The Blue
and White technique was used in many different patterns and the quality of the ware
was honed to the highest degree. Spode can be seen as the Father of Stoke and much of
the towns success was linked to Spode's growth as a manufacturer of the highest order.
Fine quality ware was appearing everywhere in the region and other
legends will grace this web page but none more so than Josiah Spode.
The Market Square in Hanley - Circa 1890
Bennett called his composite town Hanbridge, a generous clue to the
true place in his 'fictional' work on The Five Towns. On formation, the first Lord
Mayor was John Ridgeway and his family crest of a kneeling dromedary was used as the
official Seal for the new Borough Town and appears still in the official Coat of Arms
for the City.
When the Borough was formed, the town of Shelton had a higher
population than Hanley proper but that was to be expected as the main town was the
prime market place for the Potteries as a whole and therefore most town centre premises
were business or local government offices.
Century Street
(Perhaps the shortest road link between Hanley and
Shelton i.e. Etruria)
At this time Hanley was still considered to be within the Parish of
Stoke-upon-Trent.
Ironically it is Shelton that brought Hanley its true claim to fame
albeit by the wisdom of an entrepreneur of great wisdom. Josiah Wedgwood had proved
his pedigree with a fine eye for the market place and inspired production of classic
pottery. He was now looking to flex his muscles and move onward.
It was the mid -18th century and Wedgwood's canny eye picked out a
nice lucrative site for development. He was a major player in British Industry at
this time, even the British Government listened when Josiah Wedgwood spoke. Like a
hawk from a high point, Wedgwood had marked his spot and was ready to strike.
To coin a phrase he had a plan...
More than that, he had a dream!
Wedgwood was not afraid to put his own money up to benefit himself
but he was shrewd enough to realise that others had something to gain too and rallied
support, and income, to finance a canal building program to facilitate easy transport
of ware and raw materials around the Potteries and to its customer base and ports.
The Government had its part to play too.
Wedgwood petitioned for the British Parliament for improved road
and communications facilities within the Potteries, and he'd done his homework.
Rallying support amongst other people investing in this growing, lucrative business,
Wedgwood heard their wishes and tagged them into his own plans. An impressive case
was built resulting in a 1763 Act of Parliament authorising and initiating a
construction process of turnpikes and granting right of access to the rivers Trent
and Mersey. When the Trent & Mersey Canal was completed, the deeper waters of the
Thames came within reach and the pottery ware now had good transport links
throughout the industrialised areas of Britain and giving access to seaports.
His dream was coming true. He wanted to build himself a mansion
surrounded by a factory site encompassing workers housing and a self-supporting
community, almost a family social group. He knew exactly what he would call his
community and the site he had chosen was a countryside part of Shelton.
Wedgwood always took pottery manufacture seriously and he had
been very impressed by the pottery produce of the historical country of Etruria.
So much so that this was the name of the new factory community and work inspired
by the Etruscan craftsman was made there.
Samples of Josiah Wedgwood's Etruscan Ware
Etruria exists today as a suburb of Shelton and the grand villa
style mansion lies tribute to a great industrialist. Hanley was rubber stamped as
an important member town in the Potteries.
Etruria was also a major player in coal and iron production which
remained long after the Wedgwood company moved on to pastures new. Today the once
heavy industrial area is a land of Trading Estates in retail and leisure facilities.
In the middle 1980's, what was once a part of a massive steel works
here became a show ground for a National Garden Festival. Much of the current trading
place is called Festival Park with Festival Heights tagged on.
The Burslem Skyline - Circa 1950
Burslem incorporated in the June of 1878. It was without doubt the
largest of the Potteries Towns at this time but had lagged behind other towns in
becoming incorporated. The Industrial Revolution arguably began here with the insight
of a man who became internationally famous, no not Robbie Williams… Josiah Wedgwood.
Built on high ground, Burslem had long been a producer of fine
pottery due to the rich clay deposits. The excellent quality and variety of Burslem
ware was firmly established when Josiah Wedgwood took one radical step forward and
factory was a word for the future.
Along with a friend, Wedgwood broke the mould and set a new standard
in production. The friend is recorded in the annals but his name isn't often found.
Because of his own actions he is the one who is forgotten and the author cannot recall
his name. Wedgwood convinced his friend to invest in a grand scheme. For the first time
ever, anywhere in the world, they started a factory.
Until then all industry was cottage industry. The quaint idea of
husband, wife and half a dozen children battering away every day to earn a living
wasn't far off the mark. Large families made use of the numbers and often workshops
of a group could be found. Uncles, Aunt's and cousins would work together in a
quasi-factory setting for the greater production of the family ware. No doubt
specialisation found its roots in this system. Occasional specialists would carry
out work for a fee, which is analogous of sub-contracting today.
Wedgwood took one step further.
His revelation was to pay people a wage to work for him in premises
he supplied, with equipment he provided. This eased the worry of generating orders away
from the master potters and painters (usually women paintress' carried out this
decorating art form) and allowed them to create. Without a workshop to support and
overheads to meet, this must have appealed greatly to many workers.
Wedgwood's friend had not been convinced of the success of such a
venture and although he went along with the investment he got cold feet and pulled
out in the early days. Maybe he saw his investment as a burden rather than a good
prospect. No doubt the going was rough at the beginning and by offering Wedgwood
his shares he took his name out of the record books and his choice must have nagged
him unto the grave.
And the rest as they say is history.
The Waterloo Inn
As the factory system grew, it became common for pay out to be
done at the local Public House. Such an occasion is shown above as everyone collects
at the Waterloo Inn. Waterloo Road runs between Hanley and Burslem and the very
first Potteries Motor Traction Public Transport Link ran on this road in the form
of a Tram.
Burslem's major role in developing the region saw it referred
to as the Mother Town of the Potteries and this title crops up on occasion today. The
people of Burslem perhaps were a little too prejudiced and built a new Town Hall when
the City was being formed, so sure were they that they would be made the City Centre
and local government would be located in the town. They were to be snubbed.
Even Josiah Wedgwood moved on. True he left a legacy of master
pottery workers emulating his path within the Burslem and Tunstall area but he himself
moved on to Etruria and built a new dream, a master dream. Burslem's place in the
record books is set in gold but the region had thrived long before the industrial
revolution and the original major parish of the area was chosen for local government,
the City's name being taken from it and the major market town lent itself as the
obvious choice of City Centre.
Hence the City is Stoke-on-Trent and its City Centre is Hanley.
This caused disgruntlement in Burslem for a long time but the
situation gave another twist to the City's uniqueness as it had a composition of
Six Towns but had seven Town Halls. Odd, but true.
Anyhow, like it or not, up until 1807 the town was situated within
the boundaries of the Parish of Stoke-upon-Trent. An Act of Parliament separated it.
The separation came into effect a year later. The Act had deliberately set out to divide
the old Parish into Five Distinct Rectories. Did this influence Arnold Bennett to choose
Five Towns in his works?
Even during Wedgwood's glory days in Burslem, he was obviously
planning his next achievement. The Trent & Mersey canal began here. But even as
the first sod was cut, Wedgwood had thought ahead and knew exactly what he was
doing as the path of the canal ('cut' in local slang) took it through countryside
in a place called Shelton, part of the Borough of Hanley.
Perhaps it is sad to raise this last point but in looking back on
the history of the Potteries and the beginning of Industrialisation it is easy to
adopt a glorified view but, as the in-depth review of Longton will reveal,
destruction of a natural way of life had started. The destruction of the natural
environment kicked off here and the true legacy of this is still to be witnessed.
Why raise this point now?
Burslem is the modern name for an area that in ancient times
meant Burgweard's Elms. Kilns, mines, quarries and brick are more familiar than trees
in recent history; only deliberately planted trees litter the region now (and too
few of them). Time for reflection perhaps...
Alfred Meakin's Royal Albert Works - Circa 1913
Tunstall owes its name to old terminology for Farm Site
(probably Saxon). It wasn't formed into an Urban District Council until 1894.
In the introduction we discussed its smallness and late development but it was
still an active part of the region nonetheless (since at least 1280 in fact).
Pottery production in the area was insignificant compared to
the major four industrial towns in the region but it had distinctive producers
putting it firmly on the map. The Adam's Family (not those!) produced consistently
for generations. Alfred Meakin's Royal Albert Works produces pottery to this day
though it looks very different than it did in the photograph above (and belongs
to one of the pottery giants now).
Tunstall became world famous for ceramic tiles produced by
the H & R Johnson owned Richard's Tiles. The town has suffered great decline
in its pottery production in recent years, as has the rest of the region.
For such a small contributor, Tunstall was famed for its
production of porcelain and earthenware. It was also known for chemical works
related to the industry and was known for its blue brick production.
Staffordshire Blue Brick was the finest quality brick available anywhere in the
world.
Loading a bottle kiln for firing
Some of the finest clay in North Staffordshire was quarried
locally alongside limestone, iron ore and coal. The Grand Trunk Canal was routed
nearby offering transport for ware and raw materials. This 'cut' runs through
a tunnel at Harecastle that is almost two miles long. In the days before motor
driven narrow boats, horses drew them from towpaths along side the canal. When
a tunnel was encountered the barge (narrow boat) operators had to lie on their
backs on top of the barge and 'walk' the barge through the tunnel with their
feet on its roof.
The Junction of Victoria Road - Circa 1915
Fenton, like Tunstall only became an Urban District Council
in 1894. Although Fenton has no town centre and is a collection of industry
and urban dwellings without form, Bennett was wrong to dismiss a place with
as much right as any of the towns to acknowledgement in the history and fabric
of the City of Stoke-on-Trent.
Fenton does have a High Street with a Town Hall and an
impressive Gothic style Church but it is more of a sprawl that links the major
towns of Stoke, Hanley and Longton. Most of this is dwelling's with industry
being found close by the main road links between the towns. It is though the
largest of the towns in its own right although most of the other towns have
grown to encompass villages and districts within their boundaries.
Most of the local population supplied the workforce for the
associate towns but there was considerable pottery production in the town.
No big names blessed Fenton and yet it thrived and grew, often providing the
less glamorous side of pottery production.
Sanitary Ware production in the 1940's
Today Fenton probably fulfils the same role it always has
done and perhaps the lack of a town centre has seen dislocated pockets of
retail premises adding to the lack of form that caused Bennett to ignore this
important town. Doulton in particular settled into Fenton as the 20th Century
progressed to add a big name to the town but many smaller manufacturers
enjoyed a wide global market for its fine pottery in the hey day of the
industrial revolution up until the 1980's when we saw the beginnings of what
some people now call a De-Industrial Revolution.
Kiln Loading
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visit the official Stoke-on-Trent City Council Web Site.